Dirty Yoga Co. was started in 2012, in a Brooklyn basement, by Susi Rajah & Jess Gronholm. (See below: Susi is the girl and Jess is the boy.) Neither of them had any intention of going into the online yoga business at the time.
Naturally, like most entrepreneurs, they had a dream. Literally, a dream. The kind you have while asleep. Susi had the dream, woke up long enough to scribble it on a post-it, then showed Jess the next day. By that stage she’d forgotten the actual dream, so all they had to go on was the post-it note, which said “virtual studio”.
It seemed like a really good idea at the time.
Not because they saw it in a vision, but because the people they knew who needed yoga the most weren't doing it. They weren't doing it because they couldn't. They didn’t have time to go to a 90 minute yoga class at a studio or gym. Or a 60 minute yoga class, for that matter.
So, Dirty Yoga was created for those people, as Susi and Jess liked those people and didn’t want them to die young from a lack of yoga.
The rest, as they say, is history. At least it will be, once DirtyYoga® has been around for a while longer and has some history.
DIRTY YOGA®. IT'S JUST LIKE YOGA.